Last year, SkySlope transaction management was used by over 2,000 agents who closed more than 12 deals (the 2022 NAR national average). Digging into the habits of these agents, we discovered three broker-provided services that helped them consistently close more deals. Read on to learn what these services are, plus, how you can instate these services to help your own agents become top performers.
1. Automation that speeds up in-office tasks
In an industry powered by real-time marketplaces like Zillow, the ability to act fast is paramount to agents’ success. In previous decades, physical speed — think of an agent showing up early to a broker’s open — may have cut it. But today, the internet outperforms physical speed on virtually every level.
Where brokers can help agents get an edge, then, is by investing in solutions that speed up the time it takes for them to complete non-profit-generating tasks. This allows their agents to maximize their time for revenue-generating activities like lead generation and networking. The less time your agents spend behind a desk completing paperwork, the more time they have to be out in the field, meeting potential clients and securing potential deals.
Small as it may seem, reducing keystrokes is critical to large-scale time savings. Solutions like smartphone apps and transaction management software that pre-populate data fields have the ability to drastically cut down on screen time. Brokerages who provide agents with these tools can expect to see more productive agents who have more time on their hands for landing deals.
2. Solutions that eliminate errors
Return business and referrals are integral to agents becoming top performers. What encourages clients to give an agent repeat business is almost as important as what doesn’t—namely: errors. Agents who make errors during the course of a transaction are far less likely to see return business, regardless of how personable they are. To help their agents reduce errors, brokerages should again invest in automation.
For newer agents, transaction management software that guides them through the transaction process from start to finish can prevent them from making mistakes. Some software can even be customized to a brokerage’s exact order of operations, offering additional safeguarding.
Automation can also help more tenured agents. By investing in automation that pre-fills data fields with information pulled directly from credited sources like the MLS, you’re able to further drive down the risk of agent entry typos. When agents make fewer errors, clients are more likely to return to your brokerage, or recommend your brokerage to friends and family.
3. Tools that support compliant collaboration
Top-producing agents aren’t lone wolves. Top sellers are backed by brokerages who have the staff to assist them with back-end operations while they’re interacting with clients. When agents are able to work collaboratively with others in their brokerage, their own bandwidth is increased for activities with fiscal potential.
Collaboration also boosts agents’ morale, providing them with the incentive to “go the extra mile” for clients, which can result in more satisfied clients who give referrals.
The catch for brokerages is that any collaboration that happens between agents and brokerage staff needs to be traceable and transparent for compliance purposes. To assist with this, brokers should look for transaction management software equipped with compliant collaboration features. Software outfitted with multiple levels of sharing access, as well as trackers that document changes, are ideal for supporting this.
The bottom line
To close more deals than the NAR average, your agents need to be supported by technology-powered solutions that help them complete tasks fast and accurately to maximize their time in front of clients. With the right solutions in place, your agents can speed up time-consuming administrative tasks so they have more time for client-facing activities.
Finding the right time-saving technology for your brokerage doesn’t need to be difficult. SkySlope provides automation-powered solutions that can provide agents with all of the services discussed today. To learn more about how SkySlope can help agents in your brokerage, visit us here.