As seen on Inman Connect
It’s been over a decade since Craig Chetham (then CEO of the Realty Alliance), infamously prophesized that MLSs had “10 days” to figure out their 21st-century business plan. Ten years later, with the help of third-party technology, MLSs have adapted their agent-facing services and successfully reinforced their worth. Still, brokerages remain a pivotal piece of the puzzle, and organizations may wonder how to make themselves as invaluable to brokerages as they have to agents.
SkySlope Enterprise BDR Manager, Josh Coleman, recently spoke at Inman Las Vegas about the topic. During the panel, he provided insights about how MLSs can better align with brokerages to create symbiotic relationships, similar to the ones they have with agents.
“It’s important to remember that agents’ relationship to the MLS and the broker — they’re two very different relationships,” explains Josh. “The agent’s relationship with the brokerage is a very intimate, personal relationship. They transact together; they have day-to-day conversations; they know each other on a personal level. Whereas, when you look at a larger MLS like REcolorado with 30,000 subscribers, it’s hard to have those same relationships with every single agent. But what you can do to reach the agent at the MLS level, is lean on your larger brokerages. That’s where we see a lot of collaboration,” he notes.
As Josh points out, an MLS can’t easily listen to tens of thousands of subscribers individually, but they can listen to their top ten to fifteen larger brokerages. By following the chain of communication to brokerages, MLSs can uncover and examine what agents need to help them succeed. What helps agents, in turn, helps brokers.
Curious to learn more about why the relationship between MLSs and brokers is so critical, plus hear about what other industry experts have to say? Watch a clip from the panel discussion below.
For more information on how SkySlope partners with MLSs and associations to provide customized member solutions, visit our member benefits page.
